Sales starts with relationship-building, whether you are a bricks-and-mortar company, professional services provider, or e-commerce web marketer. Email, when it is sent with the permission of the recipient, is a powerful sales tool, because it allows you to build long term relationships for years to come.
You can build your in-house marketing list, and keep your clients and customers in the loop with all the special offers and industry news that you want to provide.
Many companies spend exhorbitant amounts of money on gaining new customers, but ignore the fact that customer retention is actually much cheaper than customer acquisition. If you consider all of your customers to be one-time customers, never to be marketed to again, you are not getting the most out of your marketing efforts.
Use drip marketing to:
- Pick up new customers from your marketing list
- Encourage existing customers to do more business with you
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